By 20:20 Innovation has acquired accountancy marketing agency PracticeWeb from Sift, which also owns AccountingWEB and FAB, expanding its marketing services for UK accountancy firms.
PracticeWeb specialises in SEO, content, bespoke website design and PPC for accountants and tax professionals. It will become part of 20:20 Innovation’s existing portfolio of training and consultancy services. Existing PracticeWeb clients will continue to be served by the same team.
Michael Roberts, CEO of 20:20 Innovation, said: “PracticeWeb has built something genuinely valuable for accountancy firms who need marketing that actually understands their sector. Bringing that expertise into 20:20 Innovation means we can now support firms end to end, from technical training and compliance through to the marketing that helps them grow.”
Louise White, CEO of Sift, said: “PracticeWeb has built a strong reputation for helping accountancy firms navigate the increasingly important role of marketing, so 20:20 Innovation is a strong home for the business and its clients. This deal allows Sift to sharpen its focus on the brands and communities where accountants are the audience.”
A bigger reach for 20:20 Innovation
Following the acquisition, 20:20 Innovation now serves approximately 2,500 UK accounting firms across training, technical resources, consultancy and marketing services, Roberts said, announcing the deal on LinkedIn.
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