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AI is making event planning faster—but Caesars Entertainment Meetings & Event’s Michael Massari says the core value of face-to-face meetings remains unchanged.
Caesars Entertainment Chief Sales Officer Michael Massari Photo: Caesars
At IMEX America 2026 in Las Vegas, the Chief Sales Officer joins TSNN’s Danica Tormohlen to discuss meetings industry trends, customer priorities and the future of business events. Massari shares why he sees a healthy meetings and conventions market, how Caesars uses AI for sales research and event planning, and why understanding a customer’s goals should come before selling hotel rooms or meeting space. In this TSNN News Desk interview:
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The outlook for corporate meetings, trade shows and association events
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Practical AI applications for hospitality sales and convention services
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How customer objectives shape successful meetings
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Caesars’ approach to flexible meeting spaces, hotel rooms and networking venues
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The appeal of Las Vegas events with everything under one roof
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Why attendee wellness, healthier food and spaces to recharge matter
For a deeper dive, watch the full interview.
