Event Tech Stack: Bringing the Entire Event Together – Event Industry NewsEvent Industry News

Built by event professionals to simplify planning, from registration through on-site delivery and reporting.

Events bring together a lot of moving parts. Registration, meetings, speakers, sponsors, exhibitors, attendee communications, and on-site operations all contribute to the same experience. Event Tech Stack (ETS) connects those activities within one comprehensive platform, giving organisers the flexibility to manage simple events and sophisticated programmes.

One registration, more than 20 brand experiences

At Cannes Lions, Yahoo used ETS to manage more than 20 events and experiences involving over 12,500 registrants. Guests registered once, with custom-branded NFC wristbands for VIPs and QR credentials for general attendees. Behind the scenes, ETS connected registration, invitations, and event-specific requirements, while giving Yahoo real-time visibility into participation across the programme. Engagement data connected back to Yahoo’s CRM to support follow-up beyond Cannes.

ETS continues to expand that connected approach. Its recently released Meetings Scheduling and Management capabilities bring meeting requests, invitations, host availability, and communications into the event workflow. Continuing Education connects attendance verification, qualification tracking, and certificates, helping organisers manage education programmes and attendees track their progress.

Alongside these capabilities, ETS offers branded event websites, speaker and content management, exhibitor and sponsor tools, engagement features, and practical AI to help teams build and manage their events. Robust reporting tools also synthesise post-event data into actionable insights, making it easier for planners to demonstrate clear ROI to stakeholders.

Built by people who understand event production, ETS gives organisers connected tools to spend less time managing technology and more time delivering the experience.

Learn more at eventtechstack.com.