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As technology automates more of the business development process, what makes face-to-face events indispensable?
Speaking at the UFI Global Congress in Bahrain, Informa Group CEO Stephen Carter shares his perspective on human trust, live experiences and the future of the exhibition industry.
Carter explains why powerful events need both meaningful in-person connections and strong digital and data capabilities. He also discusses the value of immersive destinations and why Africa is on his radar for Informa’s future growth.
In this video:
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Why human relationships and trust become more valuable in a digital world
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How data and technology can strengthen the live event experience
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The importance of immersion when attendees travel to an event
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Bahrain’s appeal as an event destination Informa’s global capabilities and opportunities in new markets
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Africa’s potential for future business growth
For a deeper dive, watch the full video.
