How Scotland’s Tartan Army Helped Win a 2028 Incentive Program
World 1 min read

How Scotland’s Tartan Army Helped Win a 2028 Incentive Program

By August 28, 2026

Skift Take: Unscripted fan energy just outsold a polished pitch deck. It’s a reminder that a destination’s own people can sell it harder than any campaign. 

Read the Complete Story On Skift Meetings

Leave a Reply

Your email address will not be published. Required fields are marked *