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Your attendees aren’t just buying access to a trade show—they’re investing in solutions, connections and skills they can use when they return to work. In episode 16 of TSNN’s Grow Your Show Marketing Playbook, co-hosts Emily Golding, Vice President at mdg, and Caitlin Rodgers, Senior Director of Marketing for Food Service Exhibitions at Informa Connect explore how to turn event features into compelling reasons to attend. From education sessions to networking opportunities, the client and agency leads who work together on the National Restaurant Association Show share ways to communicate the value behind your event’s offerings. In this episode:
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The difference between event features, benefits and outcomes
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How to write event marketing messages that speak to attendee goals
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Connecting with Gen Z and millennial audiences through career value
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Using quizzes, tailored itineraries and registration data to personalize the experience
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Connecting post-show feedback to attendee retention and next year’s marketing
Subscribe to Grow Your Show Marketing Playbook for practical trade show marketing strategies that help you market smarter and grow your event.
