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US set to host Summer and Winter Olympics
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USOPC CEO says business model in early stages
The US Olympic and Paralympic Committee (USOPC) is in the advanced stages of setting up an entity to sell a stake in the commercial rights for Team USA in return for capital, according to multiple reports.
Any deal would mark a significant shift for the USOPC, a non-profit organization that, unlike many national Olympic committees, relies heavily on sponsorships, licensing and other commercial revenue streams rather than government funding.
